Beauty, as I feel it. And where does yours begin?

Even before the idea of ​​Pavlok's was born, I was thinking about what I would like to do in my life. What gives me meaning. Where I feel strength within myself.
During my studies, I always tried to find "my direction", but none gave me what I am currently developing.
And so I started to go back. To memories. To myself. To what my strengths are. What I can build on. And who I really am.

Childhood is the purest memory of beauty for me.

I was lucky enough to grow up with two sisters. We played together all the time. And some moments were so deeply etched in my mind that they actually brought me to Pavlok's.

I have the strongest memories of our great-grandmother in the mountains. She was an original soul – she sewed our clothes, taught us about herbs, wove wreaths of dandelions.
There was always a lot of work to do at her house, so parents, grandparents, uncles, and aunts worked – and we had the whole afternoon to ourselves. A place where we could let off steam creatively.

We took a Barbie car, plastic dishes from the sandbox and opened our own drink bar and restaurant. We mixed drinks from flowers, water, grass. We prepared an entire menu as a complete seriousness and carried it to others.
It was our reality. A game. A world where we felt beautiful and free.

Childhood is a place where we are ourselves. Without pretense.
Where the world doesn't change us that much. Where everything is pure and true.

And so I went back there. To find myself again .

One evening I said to myself, "What if I try?"

Cosmetics wasn't my first idea to create something of my own.
But today I know that it is impossible without emotion. And it was emotion that led me to what I felt as a child.

I tried mixing my own product for the first time in 2022. And something moved inside me.
That childhood emotion – Barbie drinks, herbs, conscious care – was back. And it hasn't left me since.

Two years later, this idea turned into something real.

I feel that I lack cosmetics on the market that would be:

• effective
• clean
• Czech
• aesthetic and subtly luxurious
• and carried values ​​I can stand behind

Moreover, I saw around me – among friends, acquaintances and family – that they couldn't afford to use "everything" because they had sensitive skin. And they get allergies or skin reactions even from natural products.

So I started from scratch. I started thinking about cosmetics differently.
I wrote on paper:

• what am I missing
• Who is it for?
• why it might help them

Pavlok's is for everyone – but especially for those who:

• they love beauty, ethics and sustainability
• they want innovation, functionality, quality and sensitive composition
• are interested in aesthetics
• they want to know behind the scenes and experience care consciously

Beauty is not a performance. It's a feeling.

And it's also about putting yourself first.
I feel best when I live in harmony. When I exercise. When I am grateful for what I have. When I get closer to my goal every day – even if it's just a small step.

Outer beauty can be deceiving. But when it supports our inner glow-up... then it has a deeper meaning.
Cosmetics should be a tool that reminds you that taking care of yourself is not a weakness – but a strength .

Pavlok is my vision. My faith. My refuge.

It's a reaction to the world, to my surroundings - and to myself.
Also my daily flow. A place where I could always come.
I feel safe. And to just be myself.

Whenever I felt good or was going through a difficult time, I would immerse myself in Pavlok even more – and I would feel better.

What is important to me at Pavlok's:

• Quality and efficiency. Products that really work.
• Innovation and expertise. A combination of science and nature.
• No chemicals. No ingredients that burden the body.
• Local production and transparency. You know where it comes from – and who is behind it.
• Ethics and sustainability. A brand that thinks ahead.
• Respect for individuality.
• Self-confidence support. Cosmetics as a tool, not a mask.
• Customer care and relationship. You are not just an “order”. You are a part.

Pavlok's was created to change my past into something that can help others. Cosmetics without compromise. Back to authenticity. Inner strength. Space to be myself. To believe in myself. What I once searched for – and in time I find.

When I was thinking about the brand name , sometimes someone told me that people wouldn't remember it. That it would be better to give it something simpler, "Czech", or more expressive.

But you know how it is - when you set your mind to something, it just has to be.
And Pavlok's was the name that kept me awake.
And my family and I never really called it anything else.

It also has a deeper meaning for me.
My grandfather always said with a smile that he never had a grandson.
That instead of being a footballer, he has three daughters. But as it often happens – you wish for something, and in the end it turns out differently.

And so I take Pavlok's as a silent legacy.
Perhaps his lineage does not continue in the classical sense of the word.
But our connection remains in it.
And it continues to grow in its own way.

Pavlok is a community.

Connection. Support. Cohesion.

I hope that each of our products will be a reminder to you that beauty lies in simplicity, honesty, and conscious care – both for ourselves and for the world around us.
That's why I see each product as a handwritten letter - personal, thoughtful, and created with love for detail.

Kiss Pavlok's