What you (don't) want in your lipstick – and why it matters.

No, it really doesn't matter.

It is said that a woman unintentionally eats up to several kilos of lipstick in her lifetime. Some say two kilos, others four. Whatever the number , one thing is certain:
What you put on yourself often ends up hurting you.

The lips are one of the most sensitive areas on the body. Thin skin, high absorbency. And also a place that is in constant contact with food, drink and saliva.

What don't you want in your lipstick?

In regular decor – especially conventional ones – there are often ingredients that are more of a chemical cocktail than conscious care.
Among the most problematic are:

  • Silicones – smooth, but don’t breathe
  • Synthetic perfume – irritating, often associated with allergies
  • Parabens and preservatives – extend shelf life, but put a strain on the body
  • Mineral oils and paraffin – cheap petroleum derivatives that do not care for your lips
  • Artificial dyes (CI) – tar compounds, sometimes containing heavy metals

How do you recognize a quality lipstick?

  • Presence of natural oils, waxes and mineral pigments
  • No "Perfume" without explanation
  • A transparent brand that knows what it sells – and why

How to read the label or a little INCI detox

INCI is the international name for the list of ingredients in cosmetics.
You'll find it on every package - often in small print.

What is important:

  • Ingredients are listed by quantity (whatever is first is the most)
  • Latin names = natural ingredients ( Butyrospermum Parkii = shea butter )
  • English/chemical names = mostly synthetics
  • The shorter and more readable the composition, the better.

What components to watch out for:

CI 1xxxx / Red 6 Lake, Red 7 Lake...

You can find it as CI 15850 (Red 6 Lake) or CI 45410 (Red 28 Lake)
– Artificial dyes made from tar or petroleum
– May contain heavy metals
– They cause irritation, stinging, allergies
– Some are regulated or banned in the EU

An example from the composition of a regular lipstick:
Polybutene, Petrolatum, Red 6 Lake, Red 7 Lake, Paraffinum Liquidum, Fragrance, Polyethylene, Cera Microcristallina

Now imagine putting this in your mouth every day... and mostly swallowing it.


Perfume / Fragrance / Aroma

– May contain dozens of synthetic substances
– If it is not specified, you don't know exactly what you are using
– Common trigger of allergies and hypersensitivity


Other common ingredients in conventional lipsticks:

  • Polybutene – provides slipperiness, but can worsen lip conditions
  • Polyethylene – microplastic, common filler
  • Hydrogenated polyisobutene – synthetic oil, no nutritional value
  • Cera Microcristallina – petroleum wax
  • Silicon dimethyl silylate – synthetic thickener
  • BHT (Butylated Hydroxytoluene) – a preservative linked to hormonal disruptions

What do you want to look for instead?

  • Oil bases – jojoba, castor, apricot, argan, etc.
  • Natural waxes – beeswax, candelilla, carnauba
  • Mineral pigments – iron oxides, mica (mica), titanium dioxide (without nanoparticles)
  • Active ingredients – vitamin E, plant extracts

And that's why at Pavlok's you will find:

✔️ 7 types of nourishing natural oils
✔️ Natural waxes
✔️ Mineral pigments without toxic dyes
✔️ Active ingredients that not only color, but also care

What you put on your lips isn't just a color. It's your choice. And your body.

We want you to feel beautiful when using it – and also safe.
No compromise. No ingredients that don't belong in self-care.

A small challenge:

After you finish reading this article, take any lipstick you have at home and check its ingredients.
Can you find something you read here?

If so, it might be time to replace it.
For a lipstick that doesn't weigh you down. But nourishes.

Kiss, Pavlok's

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